Maverick Mission, Massive Impact, Minimal Investment.

From Vision to Action: How I’m Building Home Companions

In my relentless journey as a business consultant, I’ve never accepted the limits of conventional thinking. Maverick at heart, I disrupt norms, shatter expectations, and embrace radical approaches to fuel growth. My track record proves that sticking to the rulebook doesn’t lead to groundbreaking success, but what I’m doing now with Home Companions™ is my loudest statement yet.

Home Companions™ taps into the rapidly expanding demand for aged care services—deliberately sidestepping the quagmire of government regulations that weigh down traditional healthcare models. This isn’t about healthcare or medical services; it’s about companionship and human connection, a simple yet powerful response to an industry bogged down by unnecessary complexity. We’re taking care into the home, where regulations don’t get in the way of providing what people truly need—support, presence, and care.

Building Home Companions™ from scratch, with minimal capital, proves what I’ve always stood for: resourcefulness, adaptability, and a drive to challenge the impossible. Right now, I’m setting everything up while abroad, using only my laptop, distant from my usual office suite back in Australia. Despite being temporarily cut off from critical government contacts, I continue to push forward, knowing that certain tasks must wait until my return. But this just highlights the beauty of building in phases, seizing opportunities in real-time, and letting ingenuity fill the gaps.

At 73, I’m proving that experience, enthusiasm, and a maverick mindset can build something scalable, bold, and disruptive. Franchising may be an option, but I’m not one to be boxed in by high costs and restrictive models. I’ll be fighting to carve out new, alternative paths—lean, powerful, and unbound by traditional franchise red tape.

Progress So Far: What I’ve Accomplished in Just 8 Days

1. Registered the business name and ABN

2. Secured the domain: homecompanions.com.au

3. Designed and developed the website myself—being fussy about details, I wanted a standout site

4. Integrated payment processor: Stripe for secure, seamless transactions

5. Crafted branding materials: logo, favicon, and complete visual identity

6. Launched the Facebook business page with content ready to engage Check it out here

7. Designed 4 flyer styles prepped for print to market locally

8. Finalised legal documents: Privacy policy, terms of use, and cookie policy

9. Photography and custom imagery: Captured, edited, and sourced unique visuals for the site to reflect the brand

10. Created professional email: info@homecompanions.com.au (No cheap Gmail here!)

11. Total cash outlay: A grand total of AUD$68

And we’re just getting started.

This project is the embodiment of my business philosophy—agile, inventive, and hands-on. As it unfolds, I’ll keep this page updated with fresh milestones, insights, and breakthroughs, showcasing the evolution of Home Companions™ in real-time.